In as competitive a field as insurance sales, agents and brokers are always looking for ways to increase their sales, profitability and competitive edge. Whether using new marketing tools such as ...

In the competitive world of business, finding your ideal market niche can be the difference between success and failure. A ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

When you’re a digital marketer working in a saturated market, one possible solution to getting business is to narrow your focus, or “niche down,” even further within that market. The Fast Company ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Let’s talk about how to expand the reach of your niche marketing. Guess what? You don’t have to expand your niche! Hear me out. First, I want you to do an exercise. Close your eyes for 30 seconds and ...

Just because you sell a niche product doesn’t mean you need to think small. In fact, you have a unique opportunity to dominate your target audience, which is finite, rabidly engaged and hungry for the ...

When businesses target a niche, they sell a solution-based product that meets real needs. Rather than just offering a singular consumer good among a jumble of different options, the company is the ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

You can't be everything to everyone, nor should you want to be if you've chosen to be a personal financial advisor. That's why a niche is important. Clients have more than 300,000 financial advisors ...

Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty ...