Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google CEO Sundar Pichai unveils Universal Commerce Protocol at NRF 2026, partnering with Shopify, Etsy, Wayfair, Target, and ...

Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google is launching direct checkout on eligible product listings in the AI Mode section of Google Search and on its Gemini ...

Google is expanding AI-powered shopping in Gemini through partnerships with Walmart, Shopify, and Wayfair, signaling a shift ...

Google is expanding its Gemini AI chatbot's shopping features through partnerships with Walmart, Shopify, and Wayfair, ...

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

Shopify at NRF 2026 launched new initiatives in artificial intelligence-based "agentic" shopping. Shopify stock climbed 51% ...

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search ...