Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in ...

Exclusive: The three-year mandate spans brand and performance media planning and buying.

Awanish, who was previously the chief growth officer, will lead the group’s operational strategy, reporting to the recently appointed president and CEO, Sungkyoon Kim. He will be based at the agency’s ...

Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia) to debut on September 3, 2026, at ParkRoyal Collection, Kuala Lumpur. The event marks the first international expansion of ...

Audi India has appointed Wondrlab as its communications partner for Audi India, following a rigorous multi-agency pitch across various networks.

India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.

Discover more content on their YouTube channel. As global power, culture, and digital influence continue to shift beyond traditional Western strongholds, South Era Network (SEN) launches as a ...

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

Ashirvad’s World Plumbing Day film uses a father–son narrative to spotlight India’s invisible plumbing workforce and rethink everyday heroism in brand storytelling.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion. Cetaphil expands into ...

It reframes lighting from a technical purchase to a mood decision, using humour and a ‘vibologist’ to decode overlooked spaces.