The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.

The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.

Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in ...

As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.

Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia) to debut on September 3, 2026, at ParkRoyal Collection, Kuala Lumpur. The event marks the first international expansion of ...

Awanish, who was previously the chief growth officer, will lead the group’s operational strategy, reporting to the recently ...

India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, ...

Audi India has appointed Wondrlab as its communications partner for Audi India, following a rigorous multi-agency pitch across various networks.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion. Cetaphil expands into ...

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own. To continue enjoying this content, please sign in below. You can register for free for limited ...