Before you spend another dollar on LinkedIn ads for your B2B campaign, ask yourself one question: Is that actually where your customers hang out? Levi Lindsay, VP of Marketing at Hona, learned this lesson firsthand. His team conducted early interviews with their target audience of personal injury lawyers. The result? Nobody was on LinkedIn. These attorneys spend their time on Facebook and Instagram creating content for their own practices. They're building personal brands, filming behind-the-sce
1:07
FacebookTalk Commerce
Before you spend another dollar on LinkedIn ads for your B2B campaign, ask yourself one question: Is that actually where your customers hang out? Levi Lindsay, VP of Marketing at
Talk Commerce. . Before you spend another dollar on LinkedIn ads for your B2B campaign, ask yourself one question: Is that actually where your customers hang out? Levi Lindsay, VP of Marketing at Hona, learned this lesson firsthand. His team conducted early interviews with their target audience of personal injury lawyers. The result? Nobody was ...
1 views3 weeks ago
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